Search Engine Optimization (SEO) refers to the art of “fixing” or developing a Web site, so that the web address will appear as close to the first result for a given set of search queries on specific search engines.  There are a number of techniques and processes that are involved in optimizing a Web site, and new approaches are constantly being developed.   Optimizing your Web site so that it will appear at the top of search results helps to ensure that your Web site is more accessible to your targeted customers.  Since most educated consumers are looking for products and services using search engines such as Google and Yahoo, it makes sense for your business to be where people are looking for your business – search engines.

The Periodic Table Of SEO Ranking Factors: Produced by Search Engine Land

Watch the short video below for a step-by-step lesson on understanding the art of SEO.

You own a sports apparel company and are interested in targeting Internet users that are shopping for basketball equipment. Research has shown you that your target demographic uses the search query (keyword) “basketball” to find Web sites associated with sports apparel. We insert new content, inbound and outbound links, multimedia and various widgets to increase your Web sites visibility across relevant search engines. After we begin optimizing your Web site, it will usually take between one and two months to start seeing your Web site’s search position rise significantly.

Process: Anticipate Marketing will assess the scope of work necessary for your Web site and the time/price of the project depending on the position and current structure of your Web site.

Please continue to browse our site for more information on how we can provide you with efficient brand building services.  You can also give us a call at (310) 906 0216 to discuss any Internet marketing questions that you may have.  For addition information on our services and how to take advantage of online media, see our sections on Internet Marketing, Web Development, Social Media Marketing, or view our archive of blog posts, which contains helpful information for eMarketers.