Internet Marketing refers to the marketing of products or services through the Internet.

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Most traditional means of marketing mostly incorporate marketing channels which don’t allow the consumer to interact with the product/ company in real-time. In contrast, Internet marketing channels give consumers the opportunity to feel like they are a part of the product or company’s policies by their ability to contribute in the form of blog comments, fan pages, digging articles etc.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

According to a recent report from ComScore.com, Americans conducted more than 18.0 billion explicit core searches in the month of October alone, marking a 6-percent increase as compared with September. Google Sites lead the market with 65.6 percent share of core searches conducted (11.9 billion core searches). Among Americans, Google is the most visited search engine, followed by Yahoo!.

Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging, according to a January report from NielsonWire. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.

Anticipate Marketing offers our clients comprehensive solutions to tackle technical issues with Web sites and advertising campaigns in addition to offering our clients years of marketing experience in the form of strategic marketing, budget allocation and in choosing the appropriate marketing channels that to accomplish their Internet marketing goals.